ABSTRACT
This article intends to make people reflect about the importance of artworks and architecture in the cities, as a way to turn them into memories and icons, regarding the idea we have about a city itself. The importance of new technologies and artificial intelligence have become a vehicle of dissemination of a certain image and attractiveness. The importance of communication in terms of a city image as a whole and of urban sites of specific cultural, artistic or historical interest. This is a contemporary subject, since tourism and the number of visitors to a city have practically disappeared or been suspended due to the current situation in the world. The crisis that has arisen with the emergence of the COVID-19 virus. A very important question arises now, when the pandemic ends, how to restore the attraction of people into certain historic and touristic places, which have meanwhile become deserted? During this period, art and traditional forms of artistic expression have been transformed. Digital and technological resources have been increasingly combined, thus giving rise to new forms of artistic expression combined with new technologies. We can see with great facility, in the most varied internet platforms, museum tours, virtual exhibitions, conferences and lectures. The city as it was known before the pandemic no longer exists. People now move around the city, silently or by car with their glasses tightly closed, they don't go to cultural places as they previously did, and they don't use restaurants in the same way. The city has become a place where people live inside and where they only travel outside for short, occasionally necessary journeys. Therefore, we are in a moment of convergence, a kind of turning of the page, where we will all learn again how to live and enjoy the city. In this article we relate the new paradigm of the increasingly digital city with the conventional city as we knew it. how can the most iconic places in cities help to make cities better known and more attractive? We did some research on some cities, and we tried to verify what were the main icons of these cities? In what way did those icons make them well-known? © 2022 Author(s).